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pratika.appaiah@gmail.com​  |  571-234-7345

© 2019 Pratika Appaiah

Splitwise

independent project   |   ux/ui design   |   brand guide

ABOUT

Splitwise is an existing application that helps users easily split bills with friends and family. Shared expenses and IOU's are all organized in one place, so that everyone can see who they owe and how much they owe. 

THE ASK

Find Splitwise's key areas of friction in functionality and redesign its flow and interface.

THE

SOLUTION

Using feedback received from user testing, I simplified the user flow and language and improved Splitwise's visual aesthetic by incorporating a new color palette and imagery.

Redesign Considerations

Through research and user testing, I was able to narrow down the most frequently mentioned
pain points in Splitwise's existing application.

Key Features

HOME SCREEN

GROUPS & MESSAGING

BILL SPLIT

OPTIONS

The Prototype

The clickable prototype guides you through all the updated features of the new and improved Splitwise application.

Brand Guide

Our service exists to alleviate the stress that comes with loaning and borrowing money. No one enjoys doing math while out having fun with friends. That’s why we’re here to help you out. We are friendly, efficient, fresh, and energetic, making your experience as uncomplicated as possible.

EFFICIENT

We do the math for you. Our streamlined aesthetic shows you that we are smart, organized, and secure. 

FRIENDLY

We realize that technology can be intimidating and your time is precious. Our approachable, casual tone and language makes our service inviting and easy to use. 

ENERGETIC

We are a functional, helpful service, but that doesn’t mean we can’t be fun. We know that the topic of owing money and asking for money can be challenging in group settings. We relieve the stress with our bold energy and playfulness. 

Typography

These typefaces represent the modern and energetic feel of the brand.

Color Palette

The color palette reflects our brand’s energetic, and friendly persona. Our chosen colors work together harmoniously, while still providing a contrast of darks and brights.

 

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